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Event Profile

5G is Nearly Here: Are Your Content, Strategy, and Production Teams Ready?

June 25, 2019
Accenture Innovation Hub
500 West Madison
Chicago, IL 60661 
Not available
Get ready for the content-fueled economy. Later this year, 5G wireless capabilities will be the norm across the US. This means that high-quality interactive content will be more readily available on an increasing number of screen types nested in vehicles, in stores, in public venues, and in your pocket. More than half of the B2C marketers recently surveyed by the Content Marketing Institute reported their budget would increase from 2018 to 2019, and nearly a third of those said they’d increase their spending by more than 9%. But is that enough in what will be an increasingly content-fueled economy? On June 25, a team of brand, content, marketing and analytics experts from Accenture Interactive walk you through mandates across the full content lifecycle. Expect road-tested advice on strategy, creation, production, distribution and measurement of next-gen of content for marketing, sales, commerce and support. Join us to hear how several companies have tackled unique content challenges, and driven business results.

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Accenture Innovation Hub

The Executives' Club of Chicago © 2017
8 South Michigan Avenue, Suite 320, Chicago, IL 60603
(312) 263-3500